{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Makeup, movies and monsters at  world\u0026#39;s largest trade cosmetics fair' data-url='/boclips/videos/5c54babdd8eafeecae11fbe7' data-video-url='/boclips/videos/5c54babdd8eafeecae11fbe7' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nMakeup, movies and monsters at  world\u0026#39;s largest trade cosmetics fair\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003ePasadena Convention Center, Pasadena, California, June 26, 20111. Pullout of female model with wild eyelashes and green makeup on face2. Medium of elaborate head piece being placed on female model3. Medium of artist air brushing face4....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003ePasadena Convention Center, Pasadena, California, June 26, 2011\u003cbr/\u003e1. Pullout of female model with wild eyelashes and green makeup on face\u003cbr/\u003e2. Medium of elaborate head piece being placed on female model\u003cbr/\u003e3. Medium of artist air brushing face\u003cbr/\u003e4. Pullout of airbrushing face \u003cbr/\u003e5. Close up of elaborate eye makeup on model \u003cbr/\u003e6. Pullout of male chest, torso and hips with glitter body makeup\u003cbr/\u003e7. Medium of shopping on trade floor\u003cbr/\u003e8. Wide pan of interior trade show floor\u003cbr/\u003e9. Wide exterior of Pasadena Convention Center\u003cbr/\u003e10. Medium of people reading magazine\u003cbr/\u003e11. Set up of Heather Wisner, managing editor, Makeup Artist magazine \u003cbr/\u003e12. Close up of make up artist magazine sign\u003cbr/\u003e13. SOUNDBITE (English) Heather Wisner, managing editor, Makeup Artist magazine \u003cbr/\u003e\" One of the big game changers for the makeup industry  has been high definition cameras which are a little bit unforgiving, especially IN close ups, so that's led to develop of new makeup products, new application techniques, and that's really in all facets of the industry\".\u003cbr/\u003e14. Pullout of makeup artist giving demonstration on stage\u003cbr/\u003e15. Medium of model being applied with makeup\u003cbr/\u003e16. Wide of crowd watching and learning\u003cbr/\u003e17. Pullout of beauty makeup being applied\u003cbr/\u003e18. Medium of powder being applied to face\u003cbr/\u003e19. Medium of people buying makeup\u003cbr/\u003e20. Medium of people as cash register \u003cbr/\u003e21. Close up of student makeup competition and makeup being applied by student\u003cbr/\u003e22. Medium of prosthetic makeup being applied\u003cbr/\u003e23. Close up of foam latex being applied on models face\u003cbr/\u003e24. Medium of silicone being applied to a models face\u003cbr/\u003e25. Medium of prosthetic being applied to seated model\u003cbr/\u003e26. Closeup of male models face having makeup sponged on\u003cbr/\u003e27. Set up of Lee Joyner, Cinema Makeup School, Los Angeles\u003cbr/\u003e28. SOUNDBITE (English) Lee Joyner, Cinema Makeup School, Los Angeles\u003cbr/\u003e\" We see enrolment up. We're getting a lot more students coming form out of the country. ' Cos with the lower cost of the dollar, they're taking advantage of having Hollywood teachers who have Emmy Awards, Academy Awards. With trends we're seeing a lot more focus on translucent appliances because of HD and 3D, and a lot more detail on the screen, and we're one of the few schools in the world that teaches silicone gel filled appliances which is a technique they use on movies like Benjamin Button, so we train them very specifically how to do high calibre detailed special effects.\"\u003cbr/\u003e29. Close up of 24-karat gold KollagenX mask being applied on female model's face\u003cbr/\u003e30. Medium pullout of gold mask being applied to face\u003cbr/\u003e31. Close up of advert for under eye gold pads\u003cbr/\u003e32. SOUNDBITE (English) Alicia Gentile, KollagenX\u003cbr/\u003e\" We have nano gold technology patent in our line. That means the gold is made small enough to penetrate the dermis and \u003cbr/\u003eepidermis basically to get down to our cells and promote the growth of collagen. It's going to help smooth the skin, tighten the skin. It's going to minimise puffiness, fine lines, pours, sunspot, age spots. It really has amazing benefits for our skin. It was actually reported that Cleopatra slept in a gold mask.\"\u003cbr/\u003e33. Medium of Jane Iredale skincare company makeup pots\u003cbr/\u003e34. Close up of makeup\u003cbr/\u003e35. Jane Iredale booth\u003cbr/\u003e36. SOUNDBITE (English) Leilah Mundt, Mineral Makeup\u003cbr/\u003e\" Mineral Makeup is composed of the exact opposite of what traditional makeup is made out of, so it's made out of titanium dioxide, zinc oxide, rocks from the ground, pure minerals as opposed to synthetic chemicals, binders and fillers\"\u003cbr/\u003e37. Pullout of Lime Crime eyeshadows\u003cbr/\u003e38. Close up of Lime Crime lipsticks\u003cbr/\u003e39. Closeup of Lime Crime logo and sign \u003cbr/\u003e40. SOUNDBITE (English) Doe Deere, owner, Lime Crime\u003cbr/\u003e\" We currently carry a line up eye shadows, loose pigments and lipsticks, and one common theme that we have in there is that they all go on true to colour, meaning what you see in the packaging is what you see on your lips or on your eye. Eventually I made colours that no other companies would dare to make. For instance we have a blue lipstick and we have a , just came out with a yellow and mint.\"\u003cbr/\u003e41. Pullout of spray tanned man and woman with South Seas tan spray\u003cbr/\u003e42. Medium of tan line of male and female models with South Seas spray tan\u003cbr/\u003e43. South Seas products with log on bottles\u003cbr/\u003e44. Medium of home portable spray machine\u003cbr/\u003e45. SOUNDBITE (English) Julie Nostrand, South Seas, owner\u003cbr/\u003e\"The difference between our product and others on the market is they dry immediately to the touch. They are not sticky. The tan will last a good week to 10 days and there's no funny odour or horrible smell to the product, so that's what people really like about the feel of the product when it's on.\"\u003cbr/\u003e46. Close up pullout of werewolf make up on model\u003cbr/\u003e47. Tilt up of the female model with blue arms and green face\u003cbr/\u003e48. Medium of female model with airbrushed face\u003cbr/\u003e49. Close up pullout airbrushing on female models arm \u003cbr/\u003e50. Close up of model with airbrushed completed face\u003cbr/\u003eMakeup, movies and monsters all come together for this year's cutting edge International Make-Up Artist Trade Show in California.\u003cbr/\u003eHigh on the agenda at the world's biggest such gathering is how to meet the challenge of HD and 3D media.\u003cbr/\u003eProfessional makeup artists show off their talents on the trade show floor of the Pasadena Convention Center in California.\u003cbr/\u003eThe event is for those who sell to the consumer makeup market, or are involved in the beauty business, movies, TV, fashion or magazine industries. \u003cbr/\u003eThousands of artists and sellers display their wares, while discussing and demonstrating their products and talents.\u003cbr/\u003eHeather Wisner is managing editor of Make Up Artist trade magazine devoted to professional makeup artistry which reports on the latest trends and new developments in the industry. She says HD has been a big wake up call for her and her peers.\u003cbr/\u003e\" One of the big game changers for the makeup industry has been high definition cameras which are a little bit unforgiving, especially in close ups so that's led to development of new makeup products, new application technique and that's really in all facets of the industry.\"\u003cbr/\u003eAlongside the professionals are students taking part in a make up competition to create mythological creatures. \u003cbr/\u003eMovie prosthetics demonstrations include foam latex to shape faces and create a character.\u003cbr/\u003eSilicone is used to provide facial expressions.\u003cbr/\u003eThe Cinema Makeup School in Los Angeles trains students around the world how to create beauty, high fashion or special effects.\u003cbr/\u003eLee Joyner, the admissions director,  says enrolment numbers are up as students cash in on the dollar exchange rate and Hollywood experience. \u003cbr/\u003e\" We see enrolment up. We're getting a lot more students coming form out of the country. ' Cos with the lower cost of the dollar, they're taking advantage of having Hollywood teachers who have Emmy Awards, Academy Awards. With trends we're seeing a lot more focus on translucent appliances because of HD and 3D, and a lot more detail on the screen, and we're one of the few schools in the world that teaches silicone gel filled appliances which is a technique they use on movies like Benjamin Button, so we train them very specifically how to do high calibre detailed special effects.\"\u003cbr/\u003eOne of the big new beauty trends is 24K gold skincare masks.\u003cbr/\u003eKollagenX it's an upscale line that uses 24 karat gold. \u003cbr/\u003eAlicia Gentile from KollagenX says \" We have nano gold technology patent in our line. That means the gold is made small enough to penetrate the dermis and epidermis basically to get down to our cells and promote the growth of collagen. It's going to help smooth the skin, tighten the skin. It's going to minimise puffiness, fine lines, pours, sunspot, age spots. It really has amazing benefits for our skin. It was actually reported that Cleopatra slept in a gold mask.\"\u003cbr/\u003eThese mask or undereye patches which can be used at home are done once a week for 25-30 minutes.  \u003cbr/\u003eIt's claimed the gold particles penetrate the skin to get down to the cells and create a smoother look.\u003cbr/\u003eThe line has a 24K gold eye serum and a day and night cream. \u003cbr/\u003eEach product has the 24 carat gold nano technology\u003cbr/\u003eMineral Makeup is another big trend - Leilah Mundt says it's made out of rocks and pure minerals.\u003cbr/\u003eLime Crime is a new line that promotes unusual colour use for lips and eyes including blue lipstick.\u003cbr/\u003eIt's California so a tan is nearly always a must. The latest do-it-yourself spray-on variety comes from the company, South Seas. \u003cbr/\u003eThese models show how they've turned a dark golden brown using the fake tan. \u003cbr/\u003eJulie Nostrand, the owner of South Seas, is confident her product will appeal: \u003cbr/\u003e\"The difference between our product and others on the market is they dry immediately to the touch. They are not sticky. The tan will last a good week to 10 days and there's no funny odour or horrible smell to the product, so that's what people really like about the feel of the product when it's on.\"\u003cbr/\u003ePerhaps a tan is preferable to the wild look created by the students. \u003cbr/\u003eThe show runs till September 5, 2011 in Los Angeles before it goes on tour.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv 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