{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Tech firms aim to keep wayward walkers on path' data-url='/boclips/videos/5c54baafd8eafeecae11f651' data-video-url='/boclips/videos/5c54baafd8eafeecae11f651' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nTech firms aim to keep wayward walkers on path\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eSan Francisco, Calif. - August 6, 20101. Various people talking on cell phones2. SOUNDBITE (English) Randall Pearson, Vox Pop\"The main thing is, when you're on your cell phone, do it while you're standing there, and pay attention when...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eSan Francisco, Calif. - August 6, 2010\u003cbr/\u003e1. Various people talking on cell phones\u003cbr/\u003e2. SOUNDBITE (English) Randall Pearson, Vox Pop\u003cbr/\u003e\"The main thing is, when you're on your cell phone, do it while you're standing there, and pay attention when you're walking across the street. That's the whole thing with cell phones in San Francisco, because there's a lot of people that can't drive anyway.\"\u003cbr/\u003e3. Woman walking while talking on phone\u003cbr/\u003e4. SOUNDBITE (English) David Rodriguez, Vox Pop\u003cbr/\u003e\"Yeah I walked into a pole once and I tripped on the sidewalk and fell down because the curb had a bump in it that I didn't see while I was talking on my cell phone. So you should be aware and try to be more safe while you're talking on a cell phone.\"\u003cbr/\u003e5. Emergency Room entrance\u003cbr/\u003e6. Close shot mirror of emergency room\u003cbr/\u003e7. Dr. Eric Isaacs exits emergency area\u003cbr/\u003e8. SOUNDBITE (English) Dr. Eric Isaacs, Emergency Room medic, San Francisco General Hospital\u003cbr/\u003e\"We've seen a young woman who walked right off the curb while talking on her phone and was hit by a car. We saw another person who was texting while walking down the sidewalk and walked straight into a utility pole and was brought here. And then we saw a case of an elderly woman who was hit by a very large college age man who was texting, hit her on the sidewalk, knocked her over and was brought here as a result of her injuries.\"\u003cbr/\u003eStanford, Calif. - July 12, 2010\u003cbr/\u003e9. Various general shots Stanford campus\u003cbr/\u003e10. Setup Professor Clifford Nass\u003cbr/\u003e11. SOUNDBITE (English) Professor Clifford Nass, Stanford University:\u003cbr/\u003e\"So the use of multiple media technologies as one time - watching TV while reading, while surfing the web, doing multiple chats while watching videos, etc., is really affecting our brains in profound ways, in particular it is leading to a fragmented view of the world.\"\u003cbr/\u003eSan Francisco, Calif. - July 14, 2010\u003cbr/\u003e12. Travis Bogard walking with headset\u003cbr/\u003e13. Aliph/Jawbone lobby\u003cbr/\u003e14. Close shot Jawbone sign\u003cbr/\u003e15. Close shot headset\u003cbr/\u003e16. SOUNDBITE (English) Travis Bogard, VP of Product Management and Strategy at Aliph:\u003cbr/\u003e\"We think people are more and more relying on their mobile devices. And again people have this desire to be connected at all times and we don't see that going away. So we really think about anyone who has that desire to be mobile and out there and connected is who this will apply to because it's about how do you enable them to not be distracted with their eyes and hands focused on this device but still achieve what they're trying to do which is the whole benefits of what that mobile phone offers in the first place.\"\u003cbr/\u003e17. Travis Bogard, demonstrating headset's voice-to-email feature;\u003cbr/\u003eUPSOUND (English) Travis Bogard, VP of Product Management and Strategy at Aliph:\u003cbr/\u003e\"This is an example of how I can send an email using my voice hands free.\"\u003cbr/\u003e18. Screen shot of email he sent\u003cbr/\u003e19. Travis Bogard demonstrating headset voice dialling feature;\u003cbr/\u003eUPSOUND (English) Travis Bogard, VP of Product Management and Strategy at Aliph:\u003cbr/\u003e\"Call Katie Rafter.\"\u003cbr/\u003e20. Close shot cell phones as call is received\u003cbr/\u003eSan Francisco, Calif. - August 5, 2010\u003cbr/\u003e21. People walking down street without phones\u003cbr/\u003eSan Francisco, Calif. - January 30, 2010\u003cbr/\u003e22. Wide shot Golden Gate Bridge \u003cbr/\u003ePeople distracted by using their mobile phone devices can end up in hospital having wandered into oncoming traffic, walked into street lamps or fallen off curbs.\u003cbr/\u003eTo help these sidewalk stumblers step out more safely, technology companies are now stepping in, creating applications that do everything from make a smart phone screen transparent to transforming speech into text.\u003cbr/\u003eIt may seem harmless, but talking or texting on cell phones while walking outdoors is leading to increasing numbers of pedestrian injuries. \u003cbr/\u003ePeople are tripping, colliding with stationery objects or even running into one another as they chat or type on busy thoroughfares.\u003cbr/\u003eEven worse, they can be hit by cars and seriously injured.\u003cbr/\u003eSan Francisco resident Randall Pearson constantly sees near-accidents involving distracted pedestrians and drivers.\u003cbr/\u003eBut it's increasingly the norm to walk and talk.\u003cbr/\u003eDavid Rodriguez, also a San Francisco resident, has been injured while talking on his cell phone while walking down the street.\u003cbr/\u003eThe American College of Emergency Physicians warned two years ago about the dangers of text messaging while walking, driving, biking and inline skating. \u003cbr/\u003eTheir information was based on anecdotal evidence from doctors. \u003cbr/\u003eAn Ohio State University researcher found that over the past few years emergency room visits resulting from pedestrian cell phone accidents have been doubling each year, with more than 1000 visits in 2008.\u003cbr/\u003eInjuries included walking into a pole while texting or falling spraining and ankle while talking on a cell phone. \u003cbr/\u003eAnd many more are likely to have gone unreported.\u003cbr/\u003eThe more serious accidents of this kind are bringing people into emergency rooms for treatment.\u003cbr/\u003eEric Isaacs, attending physician in the emergency department at San Francisco General Hospital, has seen several cases of pedestrians getting injured while distracted by talking or texting.\u003cbr/\u003eAs technology evolves, we are expected to be constantly connected, but there may be a downside for our brains when we multitask, says Stanford professor Clifford Nass. \u003cbr/\u003eThe more we try to do more than one thing at once, the less able we are to focus when we need to.\u003cbr/\u003e\"So the use of multiple media technologies as one time - watching TV while reading, while surfing the web, doing multiple chats while watching videos, etc., is really affecting our brains in profound ways, in particular it is leading to a fragmented view of the world.\" says Nass. \u003cbr/\u003eAt least two states, New York and Illinois, have considered laws limiting the use of personal electronic devices by pedestrians but no bills have been passed. \u003cbr/\u003eBut this is a case where technology may be able to solve a problem it has created.\u003cbr/\u003eThe Jawbone headset by San Francisco-based Aliph is one way to keep eyes and hands free while calling or texting.\u003cbr/\u003eAliph's Jawbone earpiece incorporates voice-to-text technology which eliminates the need to glance down at the keypad to send an e-mail or text message. \u003cbr/\u003eIt also has caller ID that speaks to the wearer so he or she doesn't have to pick up the phone to see who is calling and a function that allows wearers to call up their contacts using their voice rather than fingers.\u003cbr/\u003eBut even in today's fast-paced society, there is one easy, yet revolutionary solution - putting the cell phone away and simply taking in the scenery as we walk down the city street on a sunny day.\u003cbr/\u003eClients are reminded: \u003cbr/\u003e(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 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