{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Explosion of men using beauty products and health spas' data-url='/boclips/videos/5c54ba96d8eafeecae11ea38' data-video-url='/boclips/videos/5c54ba96d8eafeecae11ea38' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nExplosion of men using beauty products and health spas\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eToronto - May 15, 2008 1. Close of shaving products and skin care products 2. Wide of men's salon shelves with products 3. Medium of man being handed shopping bag 4. Medium of man in mirror combing hair 5. Close of men's products  6. Set...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eToronto - May 15, 2008 \u003cbr/\u003e1. Close of shaving products and skin care products \u003cbr/\u003e2. Wide of men's salon shelves with products \u003cbr/\u003e3. Medium of man being handed shopping bag \u003cbr/\u003e4. Medium of man in mirror combing hair \u003cbr/\u003e5. Close of men's products  \u003cbr/\u003e6. Set up Glenn Ritchi from Aveda distribution company, Collega\u003cbr/\u003e8. SOUNDBITE: (English) Glen Ritchi, Collega for Aveda:\u003cbr/\u003e\"The market is huge, every company, every corporation is trying to find how we can tap into the male market. Currently, right now the statistics are indicating that $5.5 billion is spent on male products but only 3% of that are geared specifically towards men's products so corporations are trying to determine how to specifically tailor a brand that men will gravitate to.\" \u003cbr/\u003e9. Exterior of \"Gotstyle The Menswear Store\" \u003cbr/\u003e10. Interior cash area at Gotstyle \u003cbr/\u003e11. Medium of man shopping for clothing \u003cbr/\u003e12. Wide Gotstyle spa \u003cbr/\u003e13. Wide of man getting haircut \u003cbr/\u003e14. Close of manicure \u003cbr/\u003e15. Close of pedicure \u003cbr/\u003e16. Wide of towel on man's face \u003cbr/\u003e17. Close of facial \u003cbr/\u003e18. Wide of towel wrap on face \u003cbr/\u003e19. Set up Melissa Austria, Owner and Founder, Gotstyle:\u003cbr/\u003e20. SOUNDBITE: (English)  Melissa Austria, Owner and Founder, Gotstyle:\u003cbr/\u003e\"Men are inherently lazy, so they like to come to one spot and get everything done so that was where the concept \u003cbr/\u003eof having everything from jeans and t-shirts to tailor clothing to socks and underwear, everything all under one roof. We originally were just going to have one barber's chair, but as we did more research on spa use we found out that it's the fastest growing industry so we incorporated a manicure and pedicure room, the massage room and also for the facials. \" \u003cbr/\u003e21. Wide of man getting haircut \u003cbr/\u003e21. Set up Ryan Priest, spa client at Gotstyle\u003cbr/\u003e22. SOUNDBITE: (English) Ryan Priest, Graphic Designer, Toronto, Spa Client: \u003cbr/\u003e\"I'd say you'd be lying if it didn't, but at the same time you don't want to necessarily be like them (male celebrities), but there's something that they seem to be achieving that I think a lot of young men want to get as well, the attention from the ladies is definitely important. \" \u003cbr/\u003e23. Set up John Priest \u003cbr/\u003e25. SOUNDBITE: (English) John Priest spa client at Gotstyle: \u003cbr/\u003e\"For me it's important, I run my own design company and it's important that I have a sense of fashion and design in \u003cbr/\u003ehow I appear. On the personal side it's important - people judge you by the way you look especially girls \u003cbr/\u003enowadays as much as we want to try and deny that it is the truth,  so we like to feel good and look good and it's not so much about just the clothes anymore it's a whole package so everything from how your hair is to your skin to just presenting yourself in the best way possible.\" \u003cbr/\u003e26. SOUNDBITE: (English)  Melissa Austria, Owner and Founder, Gotstyle:\u003cbr/\u003e\"We're getting a lot of guys who would have never  have gone to a spa before so a lot of newbies, because the spa is \u003cbr/\u003emore casual in feel. There's no tricking water. There's no new age music and there's no women in bathrobes so we \u003cbr/\u003eget a lot of guys who initially are very intimidated to come to the spa plus the names that we have. We have the \u003cbr/\u003e'handjobber' for the manicure, 'the big rub for the massage', it's very tongue in cheek so guys do feel at ease coming here. \" \u003cbr/\u003e27. Men's product bottles \u003cbr/\u003e28. Close of male inspired packaging of products \u003cbr/\u003e29. Wide of a shopper looking at men's products \u003cbr/\u003e30. Medium tilt from pedicure to man's face \u003cbr/\u003e31. Wide receptionist  \u003cbr/\u003eThe demand for spa services for men is rocketing in north America according to industry researchers.\u003cbr/\u003eNow a new breed of store is emerging that offers the metrosexual male top to toe grooming from t-shirts to top up tans.\u003cbr/\u003eSkin care for men is fast becoming a market leader in the male grooming industry and a key trend today in North America. \u003cbr/\u003eAccording to US market research group NPD - the use of male grooming products in the U.S. was 29.7 million in 2006 with the skin care market seeing the fastest growth but its also big business now in countries like England, Japan and Canada. \u003cbr/\u003eA Date Monitor survey has shown that 73 per cent of European and North American men say that spending time \u003cbr/\u003ein front of the mirror was 'important' or 'very important'. \u003cbr/\u003eThe products doing well remain those that are easy to use such as cleansers, shaving products and moisturisers - \u003cbr/\u003ethe more complicated the regime the less likely a man will use it. \u003cbr/\u003eStatistics have proven that spa business has increased by about 30 per cent that more men are now attending spa \u003cbr/\u003eservices, going for manicures, pedicures, having facials. \u003cbr/\u003eMen want that competitive and they want to look younger, they want to feel better. \u003cbr/\u003eGlenn Ritchi, of Collega for Aveda, the distributor for Aveda lifestyle brand in Canada says companies are now \u003cbr/\u003efocusing on men like never before. \u003cbr/\u003eAt Gotstyle lifestyle lab in Toronto, the metrosexual lifestyle is in full gear. \u003cbr/\u003eIt's a rare one-stop shop for men: half men's clothing store, half men's spa providing hair salon, manicure pedicure, waxing, massage, brow treatments, hot towel and shave, facials and face treatments. \u003cbr/\u003eMelissa Austria, Gotstyle  owner and founder says she came up with the original concept after some market \u003cbr/\u003eresearch which showed that men are more likely to have treatments if they are combined with their favourite retail clothing store.\u003cbr/\u003eRyan Priest, a 26 year old graphic designer admits the influence from well groomed celebrities such as David Beckham and Brad Pitt does pressure some men to pay more attention to their upkeep. \u003cbr/\u003eJohn Priest, a 30 year old designer says personal grooming and image is an important both at work and on a personal level. \u003cbr/\u003eMelissa Austria, says that they are attracting new customers with a tongue in cheek, relaxed approach that appeals to men.\u003cbr/\u003eCosmetics giant Aveda has recently created more male friendly packaging to include earth tones, browns and shapes that are more geometric or square. \u003cbr/\u003eThe aromas have also taken a more masculine edge  with spearmint, sage, and ginger. \u003cbr/\u003eKeyword wacky\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv 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