{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Campaign to get more women to breastfeed' data-url='/boclips/videos/5c54ba87d8eafeecae11e304' data-video-url='/boclips/videos/5c54ba87d8eafeecae11e304' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCampaign to get more women to breastfeed\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1. Breastfeeding station at shopping mall 2. Close up of sign reading Megamall Breastfeeding Station3. Couple with baby entering breastfeeding station4. Wide shot of crowd inside mall5. Sally Tuatis breastfeeding her child6....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1. Breastfeeding station at shopping mall \u003cbr/\u003e2. Close up of sign reading Megamall Breastfeeding Station\u003cbr/\u003e3. Couple with baby entering breastfeeding station\u003cbr/\u003e4. Wide shot of crowd inside mall\u003cbr/\u003e5. Sally Tuatis breastfeeding her child\u003cbr/\u003e6. Breastfeeding poster inside station\u003cbr/\u003e7. SOUNDBITE: (Tagalog) Sally Tuatis, breastfeeding mother:\u003cbr/\u003e\"Yes, it''s nice, because first of all, it''s embarrassing when you don''t have an area where you can feed your baby. At least you have a space where you can breastfeed your child anytime.\"\u003cbr/\u003e8. Mari-Aileene Roxas with baby coming out of breastfeeding station\u003cbr/\u003e9. SOUNDBITE: (English) Mari-Aileene Roxas, breastfeeding mother:\u003cbr/\u003e\"Going to the CR (comfort room) itself - its not good for the child to go to the CR, being fed there. So this room is very nice, very comfortable for us.\" \u003cbr/\u003e10. Health Minister Alex Padilla addressing annual convention of Philippine Paediatric Society\u003cbr/\u003e11. UPSOUND: (English) Alex Padilla, Health Minister \u003cbr/\u003e \"We told congress that breast milk in fact produces geniuses, and other gifted children. Not infant formula, which at best may probably produce a gifted cow.\"\u003cbr/\u003e12. Paediatricians attending conference\u003cbr/\u003e13. SOUNDBITE: (English) Alex Padilla, Health Minister \u003cbr/\u003e\"I think no mother has really been exclusively breastfeeding for six months, sometimes at most four months, or at best one month. So, it''s really bad. There is really a need to re-educate and reinvigorate the campaign on breastfeeding.\" \u003cbr/\u003e14. Wide shot of maternity ward at Fabella Hospital\u003cbr/\u003e15. Various of mothers breastfeeding babies\u003cbr/\u003e16. SOUNDBITE: (English) Dr Mary Jean Villareal-Guno, Committee on Nutrition and Preservation of Breastfeeding, Philippine Paediatric Society:\u003cbr/\u003e\"The current evidence now shows that there can be no true substitute or alternative to human milk - that it is only human milk that is really appropriate for feeding infants, and it renders tremendous protective effects, not only from current illnesses in infancy, but long term.\" \u003cbr/\u003e17. Close up of document\u003cbr/\u003e18. Villareal-Guno reading document\u003cbr/\u003e19. Bottled milk formula section at supermarket\u003cbr/\u003e20. Attendant putting bottled milk formula on the shelf\u003cbr/\u003e21. Set up of Doctor Nicholas Alipui of UNICEF\u003cbr/\u003e22. SOUNDBITE: (English) Doctor Nicholas Alipui, UNICEF Country Representative:\u003cbr/\u003e\"Infant formula is portrayed and glamorised around the country, not only in the media but even in public health institutions, as superior to breast milk - which is just not a scientific fact. And so when mothers spend their bottom dollar on infant formula, thinking they''re doing the right thing for their children, creating (m) millions, (b) billions of pesos in profits for infant formula companies, they think they are doing the right thing for their children. And the time has come when we cannot just sit idly by, and let this situation continue.\" \u003cbr/\u003e23. Various of letter from multinational company Nestle\u003cbr/\u003e24. Various of Doctor Elvira Esguerra breastfeeding four-year old son Larry\u003cbr/\u003e25. SOUNDBITE: (English) Dr Elvira Esguerra, Founder - Children for Breastfeeding: \u003cbr/\u003e\"Its almost on the brink of extinction, almost, because as I said - only point five. But there are still some who are trying hard. So it''s very difficult to bring back the culture because there''s no role models. There''s nobody really doing it. So when you look around, a breast-feeding mother looks strange to other people. And so sometimes, this discourages mothers who are already doing it.\"\u003cbr/\u003e26. Arugaan creche playgroup\u003cbr/\u003e27. Child playing\u003cbr/\u003e28. Attorney Eunice Sano breastfeeding two-year old son \u003cbr/\u003e29. SOUNDBITE: (ENGLISH) Attorney Eunice Sano - breastfeeding mother:\u003cbr/\u003e\"Although I am sure that I am doing the right thing, sometimes I get to think of what other people might be thinking about seeing a mother breastfeeding her child in public - that is one of the challenges.\"\u003cbr/\u003e30. Arugaan Executive Director Maria Ines Fernandez feeding children\u003cbr/\u003e31. SOUNDBITE: (English) Maria Ines Fernandez, Arugaan: \u003cbr/\u003e\"We reach out to pregnant mothers and we also reach out to mothers who had just given birth, and we guide them through nurturing - natural nurturing through breastfeeding. We give counselling and we also give seminars for doctors so that they enable the mother the power to breast feed. Because breast feeding is learning, breastfeeding is health and breastfeeding is wealth.\"\u003cbr/\u003e32. Woman breastfeeding her child\u003cbr/\u003e33. Wide of children \u003cbr/\u003e34. Close up of sleeping child\u003cbr/\u003eBreastfeeding advocates in the Philippines will attempt to make it in to the Guinness Book of World Records today with the largest ever breastfeeding event. \u003cbr/\u003eOrganisers hope to encourage thousands of women to gather in Manila to breastfeed simultaneously.  \u003cbr/\u003eThe stunt is part of a new campaign to encourage mothers that breast is best when it comes to feeding their babies.\u003cbr/\u003eConcerns about child malnutrition, amid claims that infant formula milk is superior to mother''s milk, have prompted health officials and breast feeding advocates to work together to re-educate mothers. \u003cbr/\u003eThis busy shopping mall in Manila has taken the lead in efforts to restore the breast feeding culture in the Philippines. \u003cbr/\u003eLast month, the mall launched a breastfeeding room that will allow mothers some privacy when the need to breast-feed arises.\u003cbr/\u003eOperators of the mall say that similar rooms will be put up in their other malls nationwide, to encourage mothers to go back to breast-feeding. \u003cbr/\u003eShopping mothers have welcomed the move, saying that the privacy that the room provides, is very important to them. \u003cbr/\u003eSOUNDBITE: (Tagalog) \u003cbr/\u003e\"Yes, it''s nice, because first of all, it''s embarrassing when you don''t have an area where you can feed your baby. At least you have a space where you can breastfeed your child anytime.\"\u003cbr/\u003eSUPERCAPTION: Sally Tuatis, breastfeeding mother\u003cbr/\u003eSome mothers said they had avoided breastfeeding outside the home because before the introduction of breastfeeding rooms mothers had to feed their children in public toilet facilities or comfort rooms.\u003cbr/\u003eSOUNDBITE:(English) \u003cbr/\u003e\"Going to the CR (comfort room) itself - its not good for the child to go to the CR, being fed there, so this room is very nice, very comfortable for us.\" \u003cbr/\u003eSUPERCAPTION: Mari-Aileene Roxas, breastfeeding mother \u003cbr/\u003eIn a keynote speech at the opening the annual conference of paediatricians in the country, Health Undersecretary Alex Padilla, spoke about  the importance of breast milk and why mothers should be encouraged to go back to breastfeeding. \u003cbr/\u003eUPSOUND: (English) Alex Padilla, Health Minister\u003cbr/\u003e\"We told Congress that breast milk in fact produces geniuses, and other gifted children. Not infant formula, which at best may probably produce a gifted cow.\" \u003cbr/\u003ePadilla says ideally babies should be breast fed for the first six months of life.  But he adds the current situation in the Philippines is a long way from this.  \u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"I think no mother has really been exclusively breast-feeding for six months, sometimes at most four months, or at best one month. So, its really bad. There is really a need to re-educate and re-invigorate the campaign on breast-feeding.\" \u003cbr/\u003eSUPERCAPTION: Alex Padilla, Health Minister\u003cbr/\u003eHospitals all over the country are under mandate to keep newborn babies in rooms with their mothers.\u003cbr/\u003eHere in this government hospital, staff take time to teach new mothers the most effective way of breast-feeding. \u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"The current evidence now shows that there can be no true substitute or alternative to human milk - that is only human milk that is really appropriate for feeding infants, and it renders tremendous protective effects, not only from current illnesses in infancy, but long term.\" \u003cbr/\u003eSUPERCAPTION: Dr Mary Jean Villareal-Guno, Committee on Nutrition and Preservation of Breastfeeding, Philippine Paediatric Society\u003cbr/\u003eDr Mary Jean Villareal-Guno is a member of the technical working group that drafted a revision on the implementing rules and regulations (IRR) of the country''s milk code, which aims to further advance and protect the campaign for breastfeeding. \u003cbr/\u003eUNICEF Country Representative Nicholas Alipui says the easy accessibility to formula milk, coupled with what he says are false claims of infant milk formula manufacturers, have led to an alarming decline of breast-fed babies. \u003cbr/\u003eThe consequence of this, Alipui says is that many children are underweight because they are not getting a good start in life. \u003cbr/\u003eUNICEF statistics indicate that about 430 million pesos (US $843,000) is spent by Filipinos yearly on hospitalisation, consultations and medicines for illnesses due to infant formula feeding. \u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"Infant formula is portrayed and glamorised around the country, not only in the media but even in public health institutions, as superior to breast milk - which is just not a scientific fact. And so when mothers spend their bottom dollar on infant formula, thinking they''re doing the right thing for their children, creating millions, billions of pesos in profits for infant formula companies, they think they are doing the right thing for their children. And the time has come when we cannot just sit idly by, and let this situation continue. \" \u003cbr/\u003eSUPERCAPTION: Dr Nicholas Alipui, UNICEF Country Representative \u003cbr/\u003eIn a statement sent to the Associated Press by Nestle, one of the biggest producers of infant formula in the Philippines, the company said that they have always emphasised the superiority of breast milk, and actively promote breastfeeding in all their educational materials. \u003cbr/\u003eElvira Esguerra is an international board-certified lactation consultant. \u003cbr/\u003eShe is among the advocates who are working hard to revive the breast-feeding practice in the Philippines, and she takes pride in saying that her youngest son Larry, now four years old, is still breast fed.\u003cbr/\u003eSadly, Esguerra says, the breast-feeding culture is on the verge of extinction in the country. \u003cbr/\u003eShe cites a national demographic survey that shows only 0.5 (point five) percent of mothers in the capital still breastfeed. \u003cbr/\u003eLike Alipui, she blames the infant formula producers, saying that the milk companies'' massive campaigning present formula milk as equal, if not better, to mother''s milk. \u003cbr/\u003eBut another reason she says is that women think twice about breastfeeding because of fears that they may be frowned upon. \u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"Its almost on the brink of extinction, almost, because as I said - only point five. But there are still some who are trying hard. So its very difficult to bring back the culture because there''s no role models. There''s nobody really doing it. So when you look around, a breast-feeding mother looks strange to other people. And so sometimes, this discourages mothers who are already doing it.\" \u003cbr/\u003eSUPERCAPTION: Elvira Esguerra, Founder, Children for Breastfeeding \u003cbr/\u003eBut Esguerra has not lost hope. Like the people behind Arugaan (care centre), Esguerra and many other breast-feeding advocates spend time and effort raising awareness about breast-feeding, and the benefits it brings to both mother and child. \u003cbr/\u003eEvidently some mothers still worry about what other people will say at the sight of a mother breast-feeding her baby. \u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"Although I am sure that I am doing the right thing, sometimes I get to think of what other people might be thinking about seeing a mother breast-feeding her child in public - that is one of the challenges.\" \u003cbr/\u003eSUPERCAPTION: Attorney Eunice Sano - breastfeeding mother \u003cbr/\u003eBut advocates say there is nothing shameful about breastfeeding - and that is what campaigning group Arugaan aims to stress. \u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"We reach out to pregnant mothers and we also reach out to mothers who had just given birth, and we guide them through nurturing - natural nurturing through breastfeeding. We give counselling and we also give seminars for doctors so that they enable the mother the power to breast feed. Because breast feeding is learning, breastfeeding is health and breastfeeding is wealth.\" \u003cbr/\u003eSUPERCAPTION:Maria Ines Fernandez, Arugaan \u003cbr/\u003eThe government and health officials along with the help of non-government organisations and breast milk advocates are determined to bring back the breast-feeding culture in the Philippines.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv 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social affairs, animal health, thinking, thing, breastfeed, pregnancy and childbirth\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Campaign to get more women to breastfeed\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Campaign to get more women to breastfeed\" title=\"Campaign to get more women to breastfeed\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}